Enabling Every Town to Shop Online

While the metro cities enjoy the luxury of sitting home, browsing and buying products online, smaller cities and towns in India are left with the choices at their nearby retail stores. We intend to shift this eCommerce dominance from just a small percentage to the overall retail pie, the indian mass market. We are on a mission to expand the overall addressable market by 10 times in the next 3 years by exploiting technology to its best and anchoring the business to a world-class customer experience.

Employing Technology

We strive to impact the industry by putting to use the best of technology - be it our designs, our apps, the analytics engine or pricing models.

Scaling Sustainably

We are scaling, scaling fast. But we are extremely cautious of how we impact our partners with major focus on making the entire business sustainable

Awesome Experience

The core of our business is to provide a superb experience not just to our customers, but also our partnered retailers, distributors and other businesses.

Retail App

ShopX Retail App is a next generation mobile app that enables retailers to offer a wide variety of products, services, apps and content to their customers. Every retailer with this app now has his own online store which will not only build up his customer base, but will also help him earn more. We have built an exclusive product list at competitive prices, an exhaustive list of apps, dynamic daily content and easiest recharge and DTH services, all on a single platform.

  • DTH and Mobile Recharges
  • 10000+ Products
  • Daily Deals and Offers
  • Free Digital Apps
Become a Retailer
  • Retail App
  • Consumer App

    ShopX Consumer App enables every customer be able to browse through our exclusive list of products and enjoy daily fresh content right from the comfort of their home. Customers can now place orders without the need for internet to their nearest retail store. We have build a network of connected retailers and their customers using this

    • Browse and Place Orders Offline
    • Enjoy Daily Content
    • Get Great Deals and Offers
    • Download Free Digital Apps Without Internet
    Become a Retailer
  • Consumer App
  • Smart App

    SMART is India’s first retail network management app having the capacity to handle and manage day to day transactions between all the members in the retail network. SMART gives complete visibility over the 1 million retailer network to all the partner at any moment of the time.

    • Real time money transaction monitoring at every point of the network
    • Real time order performance at every point of the network
    • Route planning
    • First Mile to Last Mile Logistic Management
    Become a Distributor
  • Smart App
    • Quick Stats

      35,000+ Retailers

      10,000+ Products

      180+ Towns Across India

      Culture & Careers

      Nurturing an amazing culture built on excellence and hustle

      Open Positions

      Drop us a mail at hr@10i.co.in. We’ll be happy to hear from you.


      BI- Senior Developer

      3+ years


      Sr Analyst

      3- 6 years


      Since the time I joined ShopX as a retailer, I have seen a lot of changes in my life. From making my own Identity in my social circle to grooming the entrepreneur in me, ShopX has added a new dimension to my business. I have worked with numerous enterprises and dealers and have never got any reward. ShopX changed it all, I was rewarded for the business I did and that gave me even more confidence. I have already recommended 3 of my family and friends to take up this opportunity.

      Karama Gowda

      Retailer from Hasaan, Karnataka

      I was in search for an opportunity where I could be recognized in the community I live in. This is when I came across ShopX’s advertisement in the newspaper. I did some research and spoke to the ShopX team to understand how this unique business module works. Fortunately, I realized soon enough that this kind of business module has the potential to challenge the Walmart’s of the world and will help India to regain its financial strength to lead the world.

      Sanjay Ramaswamy

      Retailer from Madurai, Tamil Nadu


      Investor and Mentors


      Amit Sharma
      CEO and Co-Founder

      16 years+ experience in technology, startup building, and e-commerce. Built one of the first Grid Computing Management Platforms in the world. Lead inventor for its patents in US/Europe.

      Apoorva Jois
      COO and Co-Founder

      16 years+ experience in retail technology, process, and people management in India and US. Determined to create a technology platform and upgrade the overall status of people involved in general trade.

      Investor and Mentors

      Nandan Nilekani
      Strategic Investor

      One of India’s best-known corporate technocrats, Co-founder of Infosys, and former Chairman of the Unique Identification Authority of India (UIDAI). Serves on the board of 10i Commerce since its inception in 2014.

      Jagdish Kini

      A business veteran with experience in building and leading teams in companies such as L’Oréal, Gillette, and Airtel in India. A hardcore sales and management professional, passionate about creating another impact through 10i Commerce.

      Pramod Varma

      A technical veteran, chief architect of the world’s largest human database (Aadhaar). Focused on creating the best technical platform for handling millions of retailers and transactions on a day-to-day level.

      Press and Media

      We have been recognized on a number of global platforms

      10i as it is going to aggregate lakhs of small retailers onto a platform and give them the best products, technology, supply chain and customer service capabilities


      Bengaluru-based 10i Commerce Services is aiming to expand quickly across hundreds of towns and cities in India and empower traditional small retail stores with its technology platform ShopX


      10i Commerce Services, an e-commerce company that, through its ShopX app, is recruiting small neighborhood businesses to sell their products online (nearly 40,000 retailers in 180 towns have signed up)


      Nandan Nilekani-Backed Startup Plans to Take on Digital Wallets via UPI Payments


      Give a human face to digital shopping


      ShopX : The go-between


      Digital offline platform ShopX celebrates their first Retail Employees’ Day


      Has ShopX cracked the unit economics code?


      Nandan Nilekani Backs Ecommerce Startup 10i Commerce Services


      ShopX: Bringing online and offline closer


      Expectations from Budget 2017: Digital Infrastructure can propel India ahead of the West


      ShopX enables retailers and customers list and browse products offline by Yourstory TV

      ShopX Sells iPhone 5s in Tier 2 and Tier 3 Towns


      SHOPX sets its sight on Tier 2 e-com pie in Tamil Nadu


      Now ShopX allows every kirana store to be a travel agent


      ShopX allows Kirana stores to be travel agents


      Now ShopX allows every kirana store to be a travel agent


      ShopX provides benefits to Kirana stores and customers in small towns of India


      Now ShopX allows every kirana store to be a travel agent




      ShopX Introduces Travel Booking Options in South and West Indian Markets


      India Today Group: Kirti Varun appointed as VP of product management at ShopX


      OUTLOOK INDIA: Kirti Varun appointed as VP of product management at ShopX


      E&T: View from India: Feature phones are getting smarter


      MyDigital Fc: Digital offline seeks to broaden customer base


      ShopX is enabling online shopping in small towns just like in the metros


      ET Retail: BS Nagesh joins SHOPX advisory panel

      ET retail

      Partner with us today!

      In this exciting journey, we are looking forward to partnering with retailers, distributors, service providers and top-notch people from all over the country who want to work with us. Please fill out this form to reach out to us and we will get back to you very soon.